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On June 15, 225 recruiting industry professionals got together at Google’s World HQ in Mountain View, CA, and thousands more participated in a live stream and online chat to learn and discuss what has worked, what has been tried and what can be done to capitalize on these incredibly powerful tools for our industry.

Companies have long used search-engine marketing to lure online consumers. Now they’re looking to draw job hunters the same way, while scaling back on competing media such as job boards and newspapers.

Has the corporate world hopped onto the social networking bandwagon? And more importantly, why should it?
Every man and his dog, or cats (I kid you not) has a blog, or a Facebook page, or a Twitter account, or all of the above and then some. Quite frankly, if you’re not online, you don’t exist, dahling… [...]

Over coming weeks, we want to focus on how social networks should be embraced as a critical part of your companies recruitment advertising mix.
As previously discussed, traditional media (newspapers, magazines etc) as well as generalised job boards continue to lose their relevance in the modern world of recruitment,where business focus has shifted to that of [...]

Great article from Ayelet Noff on recruitingblogs.com
“Barack Obama used social media to get himself into the White House and thousands of companies are using social media to create brand awareness and an online buzz. However, social media can also be used for many other purposes as well. If you work in Human Resources, you may [...]