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Presented by Reuben Goldberg, The Internet Economy show on Classic FM, features Mark Gray, CEO of graylink who talks about the concept of Recruitment 2.0.

Companies have long used search-engine marketing to lure online consumers. Now they’re looking to draw job hunters the same way, while scaling back on competing media such as job boards and newspapers.

Has the corporate world hopped onto the social networking bandwagon? And more importantly, why should it?
Every man and his dog, or cats (I kid you not) has a blog, or a Facebook page, or a Twitter account, or all of the above and then some. Quite frankly, if you’re not online, you don’t exist, dahling… [...]

Social media sites like LinkedIn and Twitter are often the go-to applications for career networking, but now Facebook users can contact people who have interviewed, worked, or are currently employed at the places they want to work at next with a new app called Inside Job.

“Where do your best candidates come from?

That’s the million-dollar question that the AIM Group, experts in online media revenue, wanted to know for their annual Recruitment Advertising 2009 survey. They asked 75 recruiters, HR professionals, managers, and recruitment agents where they are spending their limited ad budgets to find out what is and isn’t working for them.

Today we take a break from the “Why Online” series and publish a recent report from Gartner on “The Effects of Social Software on Your Employer Brand.” The report is available on Gartner’s website at www.gartner.com
STAMFORD: Despite the fact that social networks and software are significantly changing organisations’ marketing and web strategies, relatively few human [...]

So you should now understand what web 2.0 means, and how the web has evolved to where it is today…internet professionals are now referring to web 3.0, but that’s for another day, we wont confuse you at this time
With the advent of web 2.0, recruiting professionals started talking more and more about [...]

So we have discussed a few topics so far focusing on statistics of South Africans online, and how the media landscape has changed with the evolution of the web.
Today, we cover an very important topic – where is the web today, and where has it come from?
This can be explained through helping you understand the [...]