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The growth, adoption, and momentum of social networking over the past 18 months brings another round of significant change for recruiting departments. The first question that needs to be answered is whether or not you believe social networking is all hype or if it will result in lasting change. Then you can answer the question, “If social networking is here to stay, is it right for our organization?”

A new survey from Challenger, Gray & Christmas, Inc. asked HR executives to rate the effectiveness of various job search methods on a scale of one to five, one being the least effective and five being the most effective. The results found that networking averaged a rating of 3.98 and 48 percent of respondents gave networking a rating of five.