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Ninety-nine percent use the Internet for up to three hours a day. And almost four-fifths of them get to the Web via their cellphones. Our local youth are truly mobile,” says Marc Kornberger, director at youth marketing and career development specialist Student Village.

The experience of growing up online will profoundly shape the workplace expectations of “Generation F” – the Facebook Generation. At a minimum, they’ll expect the social environment of work to reflect the social context of the Web, rather than as is currently the case, a mid-20th-century Weberian bureaucracy.

“Generational change is radical change that occurs in an organisation or a population as a result of its members being replaced over time by other individuals with different values or other characteristics. Generational change generally presents both a real and a perceived crisis. In an organisation, the unspoken cultural values held by the longer serving [...]