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We are frequently asked why there is a need for an Employer Brand. After all, Apple doesn’t have one!

Source Article
One of the best ways to get to the essence of your employer brand is to study your competition in the talent marketplace and then focus on what makes your experience for workers a better choice.
You want to get clarity on how you differentiate from others who recruit the same kind of workers.
Here are [...]

It still suprises me to this day how many companies get it wrong when trying to define the concept of employer branding.
Companies have heard of employer branding, but don’t really know how to tackle it.  About 90% of the JSE 100 still do not understand employer branding. Many companies interpret employer branding as recruitment advertising, [...]

I thought we would take a quick break from the online social networking for recruitment focus and give insight into a recent article written by graylink CEO, Mark Gray published on Bizcommunity.com
“South African companies are missing out on opportunities to attract skills, cut recruitment costs and get a competitive advantage by finding good people due [...]

“Employer branding event will share the latest in attracting and retaining talent in South Africa in the current Economic climate”
After sell-out events in Europe, Asia, Australia and the Middle East, Brett Minchington world-renowned thought-leader author and speaker on Employer Branding comes to Johannesburg to present Employer Branding Masterclass

Date: 18 March 2009
Venue: Summer Place, 69 Melville [...]