The advantages of using LinkedIn as a recruitment tool have already been widely written about. Through its online CV format and “friend of a friend” introduction system, LinkedIn uses social media to allow you to tap into networking circles in order to find a new job, research the job market, or network with others in your industry.
Beyond just its recruitment capabilities though, as business owners and entrepreneurs, you can use LinkedIn to increase your company’s exposure to the LinkedIn community, and to establish yourself as an expert in a particular subject area. Used successfully, these two elements mean more quality job applicants to your company, an increase in partners, vendors and clients for your business, and an improved reputation within professional circles. Like many social media platforms, LinkedIn is free, which means you’re only limited by your own time constraints in how much you can leverage the site in this way.
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