MWEB commissioned TNS Research Surveys to conduct The Friendship 2.0 survey towards the end of 2009 among local web users aged 16 years and older to identify which social networking platforms are popular among South Africans and to establish what they are doing on the various sites.
The results, out now, bust the myth that only youngsters do social networking. On average, adult social networkers in South Africa are in their 30s, employed full-time and describe themselves as sociable and outgoing.
Facebook remains the dominant social networking platform with a massive 82% using the service. Behind Facebook comes YouTube (32%), then MXit (29%) and Twitter 28%. The majority of people are using these services to communicate real life activities such as sharing personal news, gossiping and arranging to meet socially.
You can download the full results HERE.
