Our fifth and final feature of the Social Recruiting Summit, held in New York city in November.
In this feature, we have a “Social Recruiting Summit Quick Hit” with Gerry Crispin and Social Media as Recruiting Equalizer with Jessica Lee.
SRS Quick Hit – Gerry Crispin (15 minutes)
Two weeks ago, in response to a question raised by a staffing leader, CareerXroads conducted a pulse survey by asking 100 large competitive firms where they stood in developing their internal Social Media policies and practices. 74 responded in 48 hours and the data, reflecting a snapshot of firms in continuous transition, raises more questions than it answers…as it should. What do you think?
Following this short session, Gerry will be leading an unconference discussion on this topic and another that will be determined by the Summit participants.
Social Media as Recruiting Equalizer (60 minutes)
Social media doesn’t have to be intimidating. To be effective in this space, you don’t have to be a tech geek, you don’t have to be a marketing pro, and it’s not just for companies who have a household name. Deploying a social recruiting strategy can be done by anyone, if you follow the right principles and road map.
Case in point: a year and a half ago, Jessica Lee was a social media neophyte. She didn’t read recruiting or HR blogs (nor knew they really existed). She wasn’t on Twitter. She wasn’t on Facebook. And she barely used LinkedIn. Her social media timeline was non-existent. Fast forward to today and she’s launched her company into social recruiting, she’s the editor of a popular recruiting blog, and she’s highly involved in all things social media. It’s kind of a fairy tale story, but in actuality, it’s more of a tale about how social recruiting is the great equalizer as anyone can jump into social recruiting and achieve success.
She will lead a discussion on how as an individual and with limited budgets, she was able to deploy a social recruiting strategy for her company, APCO Worldwide, a mid-sized, privately held, global public relations firm. She’ll provide practical, tangible thoughts for establishing a recruiting presence on various social networks, determining how social recruiting plays with and impacts other traditional recruiting efforts and simply managing the social media as an additional recruiting tool.
Jessica Lee is a senior employment manager for APCO Worldwide, a privately held, global communications and management consultancy based in Washington, D.C. She serves as an internal strategic human resources business partner, provides consultative advice to all levels of staff and manages APCO’s recruitment activities ranging from university relations to employment branding initiatives. Prior to joining APCO, Jessica held progressively responsible human resources roles in both the public and private sectors. In addition to recruiting, her experience includes benefits administration, harassment investigations, application tracking system implementations and HR policy development making her a true generalist.
