Great careers website fridays #5

Great careers website fridays #5

http://careers.yahoo.com – was voted the best corporate careers website in the most recent ERE awards

Source

“Yahoo has been undergoing turmoil in recent years, so it’s particularly amazing that despite the turmoil, coupled with the economic downturn, its HR team put together an amazing Web 2.0 rebuilding effort. The result of this transformation? A career site that went from being ranked as one of the worst sites (on the prestigious CareerXroads ranking) to one of the best sites, all in a short period. The redesign tripled the amount of content consumed by its visitors, which led to increased conversion rates.

The website has some notable features, including:

1. Technology everywhere. Not all career websites at technology firms use the wide range of technologies available from the Yahoo site. It offers numerous interesting videos, including “a day in Yahoo life” and “the spirit of Yahoo.” It also provides access to what your employees are saying on Twitter, a company blog, and employee profiles. It also enables visitors to other websites like Twitter and Facebook to post Yahoo’s jobs that might be of interest to their network.
2. Awards. Visiting this site makes the viewer immediately aware that Yahoo is an award-winning company. The site highlights Yahoo’s outstanding record of appearing on Fortune’s Best Place to Work List.
3. Integrating products. Many career websites seem to operate independently of the firm they represent. Yahoo has made a concerted effort to integrate its wide range of products into the career site and vice versa. This includes providing numerous pictures highlighting the Yahoo experience on its photo and video sharing website, Flickr, and the opportunity to join “Yahoo! Groups” related to recruiting. Other integrated features include maps, my Yahoo personalization, and Del.icio.us. (social bookmarking).
4. A combined approach. In addition to its use of the Web, Yahoo also uses other effective recruiting media, including radio and billboards, to push traffic to the new site.”
5. Social Media Integration. Links and integration with popular social networks, Facebook, Twitter,